What Almost EVERY Business Gets Wrong About Meta Ads

Biggest problem with advertising on Meta? It looks extremely complicated.

I mean, just look at this:

That’s just the first screen. There were 11 campaign objectives, now consolidated into 6… but after this choice, you still have to make your way through at least fifty more choices. Some of those do very little, and some of those make a massive difference.

Kinda like trying to diffuse a bomb and having to decide which wire you should cut… but you have to do it 50 times in a row.

Pretty nerve-wracking.

Meta knows this. Their yearly ad revenue is over 100 billion (yes, with a B). So you can safely assume that they have some pretty clever people walking around. 

Which is why they give you the option to ‘boost’ your posts.

This is an ultra-simple way to spend money on ads and tons of business owners use it without ever realizing that they’re throwing money away hand over fist.

Yes, if you boost a post you get more exposure. But you’re missing out on basically everything that makes Meta such a great way to get clients:

• You’re limited to only the post types that exist for organic posts

• You can’t effectively target a particular audience based on an action you want to take

• You can’t add square photos, change or customise the headline or description

• You can’t run the ad on both Facebook and Instagram

Using a boosted post to reach clients is like trying to win a bicycle race with a kiddie bike and training wheels. When you’re through with this guide you’re going to upgrade from a kiddie bike to a shiny carbon-framed ultrafast racing bike. 

So… what SHOULD you be doing? 

You should be using the Meta ads tool. It gives you more options, more targeting and most importantly… WAY more results.

So, from today forward we will never use ‘boost post’ again. 

Unless you hate money. In which case you should always boost posts.